About Beak-a-boo
A Junior Achievement Company | Windsor Park Collegiate
Beak-a-boo is a student-run Junior Achievement company in Winnipeg, built by 25 Windsor Park Collegiate students. We create beginner-friendly birdwatching kits that help families trade screen time for real outdoor connection, curiosity, and learning.
What’s inside the kit
- Binoculars for easy, kid-friendly viewing
- Bird whistle to call nearby birds
- Field journal, separate scavenger hunt pages, and a sketch pencil
- Microfibre cloths for quick cleanups in the field
- NFC tag that opens our bird-learning portal
Our purpose
Families deserve a simple way to reconnect away from endless scrolling. Our kits turn local parks into a place for mindfulness, shared discovery, and real conversation.
How it works
The kit keeps the experience screen-light while still using technology responsibly. Tap the NFC sticker to learn bird calls and identify species together in real time.
Community impact
We reinvest our work into school and community initiatives and partner with Junior Achievement advisors who mentor us in building a responsible, student-led business.
Beak-a-boo